|
Monday
July 13, 2009
Risk Assessment &
Risk Management |
Tuesday
July 14, 2009
Developing a Public Communication
Approach |
Wednesday
July 15, 2009
Developing a Public Communication
Approach, continued
~
Culture & Literacy |
Thursday
July 16, 2009
Internet/Social Media Impacts
~
Media
~
Mock Public Hearing |
8:00
Registration/Refreshments
8:15
Welcome & Course Overview
8:45
Icebreaker & Introductory Exercise
9:45
Break
10:00
Context of Discussing Risk:
 | Why do we need to communicate risk? |
| What not to say? |
Michael Hare, Texas Department of Agriculture
10:30
Essentials of Risk Assessment
| Traditional pesticides & antimicrobials |
Rich Dumas, senior policy advisor, U.S. EPA, Special
Review and Reregistration Division
12:00
Lunch on ARC Patio
12:45
Group Photo
1:00
Applying Risk Management
| Traditional pesticides & antimicrobials |
Rich Dumas, U.S. EPA
2:30
Break
2:45
The Benefits of Pesticides
Fred Whitford, Purdue University
3:45
Lessons Learned: The California Light Brown Apple Moth Experience
MaryLou Verder-Carlos, CA DPR
Steve Lyle, CDFA
4:45
Adjourn
|
8:00
Developing a Public Communication Approach
| desired results for your interaction with the public |
| building trust: transparency, involvement, and
respect |
| crisis communication - how to assure |
| strategic planning - what to know before acting |
| a few case studies |
Alvin Chun, president, The Chun Group
10:00
Break
10:15
Developing a Public Communication Approach, cont’d.
11:45
Lunch
12:45
Developing a Public Communication Approach, cont’d.
2:15
Break
2:30
Scenarios/ Breakout Sessions
4:30
Adjourn & bus pick-up
|
8:00
Developing a Public Communication Approach, cont’d.
10:00
Break
10:15
Developing a Public Communication Approach, cont’d.
12:00
Lunch
1:00
Impact of Literacy in Developing a
"Message"
Chris Corwin, environmental health education and
outreach consultant
2:30
Break
2:45
Culture, Communication Style and Community: Their Impact on Communicating
Risk
Fabiola Estrada, U.S. EPA. Region 9
3:45
Overview of NPIC
Kaci Agle, NPIC
4:30
Adjourn & bus pick-up
|
8:00
Panel Discussion: Information Overload and the Challenge for Risk
Communicators
| Wikis, and Facebook and Blogs, Oh My: A look at what’s
out there? |
| What is the best approach to address
"information" that people obtain from various sources? |
| How best can your agency distribute its message? |
Kaci Agle, NPIC
Claire Gesalman, FEAD, OPP
9:30
Break
9:45
The Media Perspective
Lea Brooks, CDPR
10:45
Food Safety Communication
Carl Winter, director, University of California
FoodSafe Program & professor, UC Davis, Food Science and Technology
12:00
Lunch
1:00
Group Exercise
| Putting course information into practice |
| discussion of lessons learned/ongoing
issues/unanswered questions, etc. |
Facilitated by Kaci Agle, project coordinator, National
Pesticide Information Center
2:00
Break
2:30
Group Exercise, cont’d.
3:30
Wrap-Up Session
Dea Zimmerman
4:00
Adjourn & bus pick-up
6:00
Graduation Dinner
|
